i) The main purpose of the research is to inform action and contribute to developing knowledge in the field of study.
The core concern of anthropology discipline approach remains the engagement of fieldwork. Therefore, empirically grounded fieldwork of my
research might provide to the discipline some of the knowledge on the ecological understanding of culture and landscape.
ii) Different cultures see the physical environment in very different ways. So, it is important to understand the perception, ideas and
decision-making processes of the people. “An ecological understanding of culture and landscape involves analysis of the knowledge systems,
productive practices, and religious rites that local people have developed over the course of centuries as a means of interacting with and
gaining sustenance from the biophysical environment” (Paul E. Little 1999). Hence, this research work might generates some knowledge and
provides useful information which may beneficial for society.
iii) Anthropological knowledge and perspectives are demanded in various agencies. Therefore, this research work findings can be of some
used for policy planning.
Corporate Social Responsibility (CSR) is being increasingly flaunted as the bridge between business and development
(Blowfield and Frynas, 2005), and it is argued that corporations have the capacity to be a new source of global governance,
widely understood as “mechanisms to reach collective decisions about transnational problems with or without government participation”
(Levy and Kaplan, 2008). However, critical theorists writing on CSR tend to operate from a ‘discourse of suspicion,’ contending that
things are not as they seem (Kuhn and Deetz, 2008).
Blowfield (2005) points out that there are risks in basing a discussion about social and environmental justice on economic arguments.
As corporates are essentially proficient in the delegating economic value to most purposes, they might not be able to understand
the value-system of the community they operate in. In this scenario, studies in CSR require a multi-pronged and multicultural approach
and hold critical importance for contemporary social science research. It has urgent calling for local attention and awareness on
one hand and worldwide consideration and initiative on the other. The practice of anthropology assumes significance as in-depth
anthropological knowledge can help create a bridge between the culture of people, the business groups and the broader policy design.
The appropriateness of anthropology as a discipline, in terms of its theoretical and methodological specialisation can be used understand
and contribute towards CSR with reference to international and national policy design, programme strategy and community engagement.
The present study attempts to explore these aspects of CSR.